The NYC location of French department store Printemps exudes potential and captivating aesthetics.
Printemps, a renowned French department store, has recently opened its doors in New York City, located within the historic One Wall Street building in the Financial District. The store, designed by architect Laura Gonzalez, blends French aesthetic sensibilities with the historic Art Deco architecture of its landmark location.
The new Printemps store is not your conventional department store. Instead, it offers a unique, immersive lifestyle destination that takes visitors on a curated journey through themed rooms. Spanning 55,000 square feet over two floors, the store is divided into ten primary areas, each revealing itself like a secret drawer.
Upon entering, visitors are immersed in a transition from New York to Paris, symbolized by the red light that guides them through. The ground floor features a playroom, complete with a café, sneaker nook, and gift displays. The menswear section is housed in a pink moiré-swaddled corner, while clothing is displayed beneath cloche-like plaster 'bird cages'. Approximately 25% of the store's labels are available exclusively at Printemps.
As one ascends to the upper floor, the mood becomes more sophisticated. Timber displays, plush carpets, and green inlaid marble floors create an elegant atmosphere. The beauty corridor showcases cult and storied French beauty brands, while the changing rooms are boudoir-like.
One of the most striking spaces in the store is the Red Room, originally designed by Hildreth Meière in 1931. It has been transformed into a dazzling shoe salon, featuring monumental spindly metal flowers as display racks and lighting.
Printemps New York operates as a living laboratory, directly owned and run locally. This cross-continental dialogue between Parisian luxury tradition and New York’s contemporary pace allows the store to adapt its offering and customer experience specifically to the local culture and expectations. This differentiates it from its other international stores in Paris and Dubai.
Jean-Marc Bellaiche, CEO of Printemps Group, described Printemps as an ever-evolving luxury concept. Printemps New York's concept is a transformative blend of heritage and innovation, combining elegant French design, historic New York architecture, and a curated, experiential shopping environment tailored to the city's modern luxury market.
The interior of the Printemps New York store is described as the city's most enchanting new retail space in recent memory. With its towering bronze Art Deco doors and fanciful sculptures, lush furnishings, sparkling lamps, and floral wallcoverings, it evokes an opulent Parisian apartment. Printemps aims to inspire and bring people together, fostering a sense of belonging while enriching the consumer journey.
In the words of Andy Warhol, "I never think people die. They just go to department stores." It seems that Warhol's prophecy has come true in the case of Printemps New York, offering a unique and captivating shopping experience that bridges the gap between Paris and New York.
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