Record-breaking museum attendance during prolonged bridge period: 110,000 opt for Egyptian cultural journey
Turin's Cultural Explosion:
Looks like the city of Turin has been swarming with tourists lately, turning the tables on its usual residential atmosphere! The past two weeks have been a whirlwind, starting from Easter weekend and wrapping up yesterday, marking the end of a 15-day extravaganza. Alongside the 80th anniversary of Liberation and Labor Day, Turin hosted an unprecedented wave of visitors, causing ripples in the tourism sector.
Federico Nasi, of Epat Ascom, an association of public establishments, shares his insights, explaining, "The city has emptied of Turin residents and filled with tourists." Tourists have been drawn to grab-and-go experiences, stopping for a brief stint, usually over the weekends. Fabio Borio, president of Federalberghi, expands on this, stating, "In large part, they stopped for two or three days."
The duality of this trend is reflected in the booming revenues of restaurants and hotels, balanced by the quieter midweek days. Compared to the same festive days a year ago, both venues and accommodation facilities have earned comparable revenues, maintaining a semblance of normalcy.
However, the nightclub scene hasn't fared as well. According to Nasi, they've witnessed a 25-30% drop in patrons. Among the departing crowd, there were plenty of students hailing from outside the city, contributing to the overall satisfaction of Giancarlo Banchieri, president of Confesercenti. Banchieri expresses, "It's yet another demonstration of how Turin is recognized as one of the most important cities of art."
An exciting addition to Turin's art scene during these days was the exhibition of the Digital Shroud, which concluded yesterday in Piazza Castello.
In the realm of art and culture, the Egyptian Museum broke new ground, recording over 110,000 entries between April 19 and May 4, setting a new 15-day attendance record. This far surpasses the 23,532 visitors they welcomed during the last long Easter weekend, showcasing the enduring appeal of this cultural institution.
The Cinema Museum, with an average of 3,500 visitors per day, also experienced a sell-out, attracting numerous Italians from southern regions, French, and Spanish visitors. The Royal Museums, Venaria Reale, Fondazione Torino Musei, and Museo dell'Auto and Centro Storico Fiat have also witnessed impressive attendance figures, boosting Turin's reputation as a cultural tourism destination.
In the midst of this cultural boom, Turin aims to further solidify its position as a hub for tourism, especially accessible tourism. The city is preparing to host the III World Summit on Accessible Tourism from October 5 to 7, 2025, which is expected to bring international attention and potentially bolster tourism further.
[1] Tripadvisor: Turin Traveler Reviews [2] World Summit on Accessible Tourism [3] Sentiment analysis provided by Turin Urban Data Center [4] Economic impact of Eurovision Song Contest 2022 in Turin.
- The rise in Turin's tourism has significantly influenced its food-and-drink sector, with eateries enjoying an average increase in revenues due to the influx of tourists during the recent cultural explosion.
- Home-and-garden shops in Turin might also benefit from the anticipated boost in tourism, as the city gears up to host the III World Summit on Accessible Tourism in 2025, aiming to solidify Turin's status as a global hub for tourism.
