Products Choices Emphasize Prevention: Most Popular Natural Products of the Year
In the heart of Romania, a significant shift towards health-consciousness is taking place in food consumption. Over 60% of Romanian consumers are more concerned about the risks associated with ultra-processed foods and pesticides than about price, and 41% actively avoid ultra-processed foods, which is above the regional average for Central and Eastern Europe. This trend is reinforced by the growing demand for natural and organic items, with 62% of Romanians believing local products are healthier, and more than half willing to pay a premium for them [1][2].
At the forefront of this movement is Niavis, a leading Romanian brand of natural products and superfoods. Niavis offers a range of certified organic products, including powders, seeds, dried fruits, organic teas, spices, fair-trade coconut oil, and cooking products. Functional spices like ginger and turmeric are becoming daily staples due to their benefits to digestion, immunity, and inflammation reduction.
Niavis products are not just organic; they are sustainably packaged and built around the core values of simplicity, quality, and transparency. Popular among Niavis' active customers are organic products with clear, easy-to-understand compositions, and natural alternatives to processed ingredients, such as coconut sugar and rolled oats, which are increasingly included in weekly grocery baskets.
The brand's commitment to promoting conscious nutrition is evident in the #CulorileNaturii (Colors of Nature) initiative. This initiative aims to educate consumers about the importance of understanding the source, the processing method, portion sizes, and the context in which foods are consumed for conscious food choices. The first event in the series brought together nutrition experts, consumers, and content creators for product tastings, practical discussions, and debunking of common food myths.
Cristiana Andrei, a nutritionist, emphasized the importance of this initiative, stating, "Understanding the source, the processing method, portion sizes, and the context in which foods are consumed is crucial for making conscious food choices."
Niavis representatives note a trend towards conscious consumption, with customers seeking natural, organically certified products with health benefits. In 2024, Celtic salt, nutritional yeast flakes, cinnamon, matcha, and gluten-free organic oats were among the best-selling products at Niavis.
As Romanian consumers continue to prioritize health and wellness, Niavis remains committed to providing high-quality, organic products that support a healthy body-mind balance. By choosing Niavis, consumers are not just making a conscious food choice, but also consciously preserving the pleasure of eating to maintain long-term habits that help prevent chronic illness.
- Acknowledging the growing trend, Niavis, a pioneer in Romanian natural products, offers a variety of certified organic items, such as powders, seeds, dried fruits, teas, spices, coconut oil, and cooking products, which cater to the increased demand for healthy-diets and organic food-and-drink.
- As a part of their commitment to conscious nutrition, Niavis introduced the #CulorileNaturii (Colors of Nature) initiative, aiming to educate consumers about the significance of understanding food sources, processing methods, portion sizes, and consumption context for making healthy and informed lifestyle choices.
- In line with the health-conscious Romanian consumers' preferences for natural, organically-certified products with health benefits, Niavis witnessed a surge in sales of items like Celtic salt, nutritional yeast flakes, cinnamon, matcha, and gluten-free organic oats, contributing to the brand's mission of supporting healthy body-mind balance through quality, sustainable, and transparent food-and-garden products.
