Nature enthusiasts celebrate! Arc'teryx latest retail venture opens in Berlin
Arc'teryx, the Canadian outdoor brand celebrating its 35th year, has expanded its presence in Germany with the opening of a second store in Berlin. The store, located at Rosenthaler Str. 49, opened its doors on June 8.
The decision to open a dedicated store in Berlin, despite the brand's availability in German retail for over a decade, is likely due to strategic growth and localization efforts. Arc'teryx aims to offer direct, localized access to its products in a key European city known for its appreciation of minimalist and high-performance apparel.
The Berlin store caters to a variety of outdoor activities beyond hiking, such as trail running, bouldering, and skiing. It is divided into three main categories: trail running, snow sports, and climbing. The store also features a ReBIRDTM center, a light-touch repair service for Arc'teryx products.
In addition to offering a wide range of outdoor gear, the Berlin Arc'teryx store is committed to community engagement. The store hosts free yoga classes, film screenings, keynote speeches, and safety workshops as part of its community program.
Arc'teryx is also focused on giving underrepresented minorities access to outdoor sports. The brand's philanthropic initiatives aim to break down barriers and make the outdoors more accessible to all.
The brand has transitioned from a wholesale model to a vertical brand, expanding with brand stores. Arc'teryx products are known for their long life cycle, a quality that resonates with the German audience. The products are designed for specific uses, tested by Arc'teryx athletes, and often developed in collaboration with them.
Arc'teryx has a strong online presence, with the Berlin store's Instagram handle being @arcteryxdach. The website for the store can be found online. The brand's focus on precision-built rainwear tailored to Berlin's "grey, wet" weather indicates a move to offer products that meet the specific needs of the local market.
The Berlin Arc'teryx store is part of the brand's global strategy to deepen market penetration after establishing a solid retail presence. Arc'teryx aims to become "fully circular" by 2030, by reintroducing discarded products into the production cycle. The brand's commitment to sustainability, combined with its focus on performance and style, makes it an attractive choice for outdoor enthusiasts in Berlin and beyond.
The Berlin Arc'teryx store, situated at Rosenthaler Str. 49, embraces a lifestyle that blends outdoor-living, sports, and home-and-garden, catering to a variety of activities such as trail running, bouldering, skiing, and yoga. As part of its community program, the store organizes free yoga classes, film screenings, and safety workshops, fostering a connection with the local community.
