Macy's reinstates 'Summer Black Friday' sales event
Macy's is set to kick off its "Black Friday in July" sales event from July 23 to July 27, 2025. The retail giant will offer deep discounts across various categories, including summer essentials, fine jewelry, crafted handbags, watches, sandals, home and bedding, women’s and men’s apparel, beauty, accessories, and back-to-school items[1][2][3].
The event will also feature a "Christmas in July" celebration with holiday items and staggered deal drops starting July 25[1][2]. Shoppers can access these deals in Macy's stores, online, or through the Macy's app.
In comparison, Target is running its "Back-to-School-idays" sales event from Sunday through Aug. 2, with a focus on back-to-school shoppers[4]. Walmart held sales earlier this month with discounts on back-to-school items, coinciding with Amazon's Prime Day[4]. Wayfair launched a five-day mega summer sales event offering up to 80% off on home products such as mattresses, linens, and dinnerware sets[4].
Macy’s sale stands out with its broader coverage, offering deep discounts (up to 85%) in multiple categories[1][3]. Target and Walmart, on the other hand, are more narrowly focused on back-to-school items[4]. Wayfair's event is home-centric, offering significant discounts on home goods[4].
Neil Saunders, GlobalData managing director, stated that Macy's "Black Friday in July" sale is an attempt to drive sales and volume[5]. Credit card revenue at Macy's was up 31% to $154 million in Q1[5]. However, Macy's Q1 net sales fell about 5% year over year to $4.6 billion and comps declined 1.2%[5].
The "Black Friday in July" sale at Macy's includes deals on clothing for men, women, kids, accessories, jewelry, beauty products, and home items. The event offers deals on back-to-school styles for kids and the family, coinciding with back-to-school sales from other retailers.
This move by Macy's is an effort to bring forward spending due to fears of tariffs pushing up prices[6]. With the summer sales season in full swing, shoppers can look forward to a variety of deals across different retailers.
References: 1. Macy's "Black Friday in July" Sale 2025: Dates, Deals, and What to Buy 2. Macy's Black Friday in July 2025: What to Expect 3. Macy's Black Friday in July Ad 2025: Deals, Dates, and What to Buy 4. Target, Walmart, and Wayfair Launch Summer Sales amidst Amazon Prime Day 5. Macy's Q1 Earnings: Here's What You Need to Know 6. Macy's Brings Forward Spending with Black Friday in July Sale
During Macy's "Black Friday in July" sales event from July 23 to July 27, 2025, shoppers can expect home-and-garden products, such as furniture and appliances, to receive up to 85% off, like in other categories[1][3]. Additionally, AI technology might be used to personalize shopping experiences during this event, offering deals on lifestyle items like clothing, accessories, and beauty products[7]. The war for consumer spending heats up, with retailers like Target and Walmart also hosting sales events for back-to-school items, while Wayfair focuses on home goods[4].
