Lego will offer virtual and in-store gaming workshops aimed at children
The Lego Group has announced an exciting lineup of gaming-themed workshops for children aged 6 to 12, set to take place next month. These events will be both in-store and online, offering a unique opportunity for kids to "level up" their creativity.
Creativity Workshop: Get Gaming
The flagship event, titled "Creativity Workshop: Get Gaming," is scheduled for October 19 and October 20 at select locations across North America. In this workshop, kids will bring gaming to life by creating their own avatar and game world using LEGO bricks. Advance registration is required due to limited space.
LEGO Mania Workshops
In addition to the Creativity Workshop, LEGO will also host other events, such as LEGO games, water play, eruptions, shadow towers, and video game scene creation. These activities are part of broader LEGO workshops or camps.
LEGO Camps
For a more immersive experience, LEGO offers themed camps, including the Digital Learning and Gaming Camp, which combines LEGO with digital skills and gaming. These camps are part of week-long LEGO camp offerings, with activities like Brick Inspiration and more.
Sustainability Initiatives
The Lego Group has been focusing on sustainability across its operations, aiming to reduce carbon emissions and incorporate eco-friendly materials into its products. However, specific details about how these initiatives are integrated into the gaming-themed workshops are not available in the current information.
New Store Formats
Lego stores continue to evolve with engaging activities like the Creativity Workshop. The company often updates its store formats to enhance the customer experience with interactive displays and workshops. While specific new formats for gaming-themed workshops are not detailed, LEGO stores continue to be a hub of creativity and learning.
In summary, LEGO's gaming-themed workshops focus on creative engagement with kids, while broader sustainability initiatives and evolving store experiences enhance the overall LEGO brand experience. These workshops promise to be a fun and educational adventure for children, fostering their creativity and love for gaming. Stay tuned for more details as they become available.
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