Launches initial line of storage and home organization products, branded exclusively by Target
In the latest updates from August 2025, a search for new home organization collaborations between Walmart, Target, and The Container Store has yielded no specific results. Instead, the focus seems to be on fall and Halloween decor collections, particularly at Walmart, with offerings from brands like Better Homes & Gardens and Hearth & Hand at Target.
Despite Walmart's ongoing store remodels and expansion of decor selections in 2025, no detailed information about new organizational collaborations could be found. Target's recent emphasis appears to be on seasonal and cozy decor, with collaborations such as Studio McGee for fall decor, but no mention of organizational product lines in the latest updates. The Container Store, known for its focus on organization, has not announced any new collaborations either.
However, Target has made a move in the home organization sector with the launch of its first private label, Brightroom. This new collection offers over 450 products, ranging from under-sink storage, utility carts, and decorative storage, with prices starting at just $1 and mostly under $25. The Brightroom collection is now available at Target locations, Target.com, and through the company's same-day services.
Target's senior vice president of merchandising, home, Samara Tuchband, stated that the new year brings opportunities for new beginnings and organizing homes for the year ahead. The packaging of Brightroom products includes callouts to show consumers how items work together, aiming to provide a solution for all storage problems.
Meanwhile, Walmart has announced an exclusive collaboration with The Home Edit for a home organization collection, offering products at an affordable price, ranging between $9.98 to $24.98. The Container Store, not to be outdone, has acquired Closet Works for $21.5 million to build on its custom closet offering.
For the very latest on collaboration product launches specifically for home organization, it may be best to check each retailer's official press releases or product news sections directly. The recent 2025 fall decor videos and blog posts mainly emphasize seasonal decoration rather than new organization partnerships.
- The new year offers opportunities for Target to focus on new beginnings, organizing homes, as stated by their senior vice president of merchandising, Samara Tuchband.
- Target has launched its first private label, Brightroom, offering over 450 affordable home organization products, aimed at solving all storage problems.
- Walmart, on the other hand, has partnered with The Home Edit for a home organization collection, selling products at an affordable price range.
- To stay updated on the latest collaboration product launches for home organization, it's recommended to check each retailer's official press releases or product news sections directly.
