Intend to tune into Radio Bremen
Radio Bremen Dominates German Radio Landscape, According to Media Analysis
According to the latest Media Analysis "ma 2025 Audio I", Radio Bremen leads the German radio market with a notable market share of 55 percent, significantly surpassing private radio stations. Approximately 699,000 people nationwide utilize Radio Bremen's offerings daily.
Bremen Vier, with its recently introduced morning show, emerged as the primary beneficiary of the Media Analysis. The new figures show a daily increase of 25,000 listeners for Bremen Vier compared to the July 2024 analysis. Nevertheless, Bremen Eins remains the most popular radio program within Radio Bremen, with a daily listener base of 326,000.
Broadcasting four radio waves to cater to various audience needs in Bremen, Bremerhaven, and the surrounding region, Radio Bremen also provides program parts for COSMO, a joint venture with WDR.
In the state of Bremen, Bremen Eins holds the position of market leader. Its nationwide daily listener count stands at 326,000. Bremen Zwei attracts 79,000 listeners daily, while Bremen NEXT, Radio Bremen's young program, has a daily listener base of 128,000.
Placing second in popularity in Bremen and Bremerhaven after Bremen Eins, Bremen Vier is tuned in by 242,000 people nationwide daily. COSMO, the joint program of WDR and Radio Bremen, garners the attention of 172,000 listeners nationwide.
The ma Audio serves as the standard currency for radio usage in Germany. For the "ma 2025 Audio I", the Arbeitsgemeinschaft Media-Analyse e. V. (agma) surveyed the German-speaking population aged 14 and above, considering radio usage via all reception methods, including online and DAB+. The ma Audio I report offers a comprehensive analysis of radio usage patterns across Germany.
[Image source: Martin von Minden]
In the realm of home-and-garden segments, the daily reach of Radio Bremen's programs could potentially offer an engaging lifestyle to listeners, with Bremen Eins being the most popular within the state of Bremen, attracting 326,000 daily listeners. Furthermore, the joint venture COSMO, also broadcast by Radio Bremen, boasts a daily listener base of 172,000 across Germany.
