Home Survey Reveals Widespread Use of Headphones Indoors - Home Survey Reveals High Usage of Personal Audio Devices Indoors
In a recent study conducted by Burda publishing house in Berlin, titled "Screens in Motion 2025", it has been revealed that a significant number of people in Germany are turning to headphones for a more personalised viewing experience at home.
The study, which surveyed approximately 2,000 individuals aged 14 and over with online access in Germany, found that 26% of respondents wear headphones regularly when streaming videos at home, with an additional 30% doing so occasionally. This trend was unexpected for the study's authors, as the frequent use of headphones when watching videos on the go was not surprising.
Marion Sperlich, head of research market media insights at Burda and responsible for "Screens in Motion", stated that the use of headphones at home was a surprising discovery for the study's authors. She explained that better sound quality through headphones could be one reason for their frequent use during streaming, as well as to avoid disturbing other household members consuming different content.
The study also found that almost half of the people surveyed prefer to watch separately if they can't agree on what to watch. Another potential reason for the frequent use of headphones during streaming, according to the study, is to block out their surroundings and maintain a more focused viewing experience.
The findings from the "Screens in Motion 2025" study also highlighted a decrease in the viewer group for linear TV. Between 2019 and 2024, the linear TV viewer group has shrunk by 18 percentage points, with almost a third of people surveyed watching linear TV less than once a month or not at all. However, 68% of people surveyed still watch linear TV at least once a month, a decrease of 4 percentage points compared to last year.
The market research institute YouGov carried out the survey for "Screens in Motion 2025", and the study is considered representative of the population aged 14 and over with online access in Germany.
In conclusion, the "Screens in Motion 2025" study by Burda publishing house sheds light on the growing preference for headphones among home viewers in Germany. The study highlights the need for a more personalised and focused viewing experience, particularly in shared living environments, and the increasing trend of streaming content over traditional linear TV. As more precise details from the survey become available, further insights into these viewing habits are expected to emerge.
- The "Screens in Motion 2025" study has emphasized the rising trend of vocational training in home viewing, as evidenced by the frequent use of headphones for a personalized experience.
- The preference for headphones, as indicated by the study, implies a shift in lifestyle choices, favoring a more isolated yet focused entertainment environment at home.
- In the realm of business, the study suggests that manufacturers of home-and-garden gadgets and technology, including headphone manufacturers, may see an increase in demand as more people pursue personalized viewing experiences.
- The study results also indicate potential implications for community policy, as more people turn to streaming platforms at home, the need for accessible and affordable internet access becomes crucial to maintain inclusivity and social equality.
