Half of respondents prioritize mindful cleaning over careless discarding.
Unleashing the Green War on Dust: The SUPERDUSTER Takes Over
A Brand-New Battleground
📄 The Prior SUPERDUSTER that Belongs in Every Home.pdf - 219 kB
A Soapbox Survey Reveals:
50/50 Split: Half of the Population is Embracing a Greener Cleaning Approach
Enter the SUPERDUSTER from Leifheit: Leading Sustainability to Your Doorstep
Nassau, Jun 03 2025 - An impressive 50% of the population is stepping up their cleaning game with a conscience - and Leifheit's responding straight off the bat with their groundbreaking SUPERDUSTER. This fresh take on dusting heralds sustainability in every household.
Check Out All the Dirt at *www.leifheit.de*!
Our survey unveils that the majority (73%) of people keep their homes spick-and-span on a weekly basis, and a quarter is downright religious about it, tidying daily! Meanwhile awareness is surging regarding earth-friendly alternatives, with disposable dust cloths (hereby known as 'dust rags') causing frustration: Over half can't stand the waste generated, while 48% bristle at the long-term costs. Not only that, but 30% question the cleaning performance, and 22% balk at the materials! Consequently, a whopping 57% have been lightening up on the dust rags, while 20% have sworn them off entirely and opted for washable solutions instead. Leifheit's here to remedy that with the SUPERDUSTER - an ingenious dusting tool that's raising the bar on efficiency, eco-friendliness, and overall awesomeness.
Leifheit Introduces a Powerhouse to Battle Dust
Ready to join the fight against dust? The SUPERDUSTER is the ultimate sidekick! Alongside its eco-friendly mission, this superhero of a dusting tool boasts a handiness that outshines its competition. Say goodbye to dust rags and hello to the easy-to-wash, reusable SUPERDUSTER, which can be tossed in the washer a stunning 50 times to save those precious resources. To top it off, even its handle is crafted of 96% recycled materials, ensuring a green-friendly solution.
Cleaning Power Unleashed
The SUPERDUSTER isn't just a pretty face - it's a force to be reckoned with! Its easy-to-remove microfiber cover tackles dust with an iron fist, capturing even tiny particles, fur and allergens with unparalleled efficiency. Its 360° shape allows it to nab dust where it secrets away like radiators, shelves, or tight spaces.
From small areas to sprawling floors, the SUPERDUSTER is flexible enough to adapt to any cleaning challenge. Those with reach issues can team up this powerhouse with Leifheit's Click System for leverage, say with a telescoping pole to catch difficult-to-reach spots, like ceiling moldings or high cabinets.
Earth-Friendly Cleaning for the Win
One size does not always fit all - that's why the SUPERDUSTER comes in different forms: a compact standard version for cramped spaces, an XL iteration for high areas or larger expanses, or a floor version tailored for floors. All models come equipped with a lightweight, user-friendly design and are also offered as a set with a spare cover.
Practical Solutions Make for Easy Living
It's a common complaint - while the masses embrace sustainability, it should be cost-effective, user-friendly, and widely accessible. In our latest survey, 54% answered that lower prices would motivate them to go greener, while 52% yearned for expanded options. Clear info (41%) and a more extensive range of refill systems (46%) are also top priorities.
The SUPERDUSTER fits the bill, convincing even the most stubborn dust-ragger to embrace the greener side. Over 90% of the SUPERDUSTER users in our survey recommended the tool, a collaboration between Leifheit and the ipi Institute, lauding the SUPERDUSTER's sustainability, versatility, and easy-wash capabilities. This reusable marvel demonstrates that adopting sustainable cleaning habits doesn't have to be a headache.
About Leifheit:
For decades, the Leifheit brand has been the household's go-to for nails, tools, and tidying tasks. In Germany alone, 30 million households use at least one Leifheit product, and one is snapped up every 1.5 seconds worldwide. The brand's mission is to provide thoughtfully-designed, reliable products that make your home 'Clean, Fresh & Smart.'
[1] Survey conducted by Leifheit through the ipi Institute for Product-Market Research GmbH, asking 100 customers if they would recommend the "SUPERDUSTER", 2024.
To Keep Your Hands on the Action - Free of Charge!
Please, E-Mail a Copy.
The SUPERDUSTER, hailing from Leifheit, is revolutionizing lifestyle choices and environmental-science practices within households, promoting sustainable cleaning solutions. With its reusable design, the SUPERDUSTER seamlessly blends into any home-and-garden setup, encouraging a greener lifestyle.
