Festival-goer Penny has attended Parookaville for a decade.
In an exciting turn of events, discount retail giant PENNY is set to make a significant impact at this year's Parookaville Festival, taking place from July 18 to 20, 2022. With a rich history of involvement dating back to the festival's inception in 2015, PENNY is gearing up for its most extensive participation yet.
Last year, PENNY achieved a turnover of around ten billion euros in Germany, solidifying its position as one of the leading discount stores in the country. This year, the retail giant will bring its unique touch to Parookaville, offering festival-goers an immersive shopping experience.
The festivities will kick off unofficially with a pre-party at the PENNY DJ Tower on Thursday, July 14. This event promises to be a highlight, with various performers set to take the stage and add to the vibrant atmosphere of the festival.
For those interested in the menu offerings at PENNY during the festival, the details can be found on the official PENNY website (
The PENNY DJ Tower is not the only notable feature during the festival. The first campers will arrive ahead of the main festival to participate in the PENNY warmup party, held on the Wednesday before the festival begins. This event sets the stage for the main festivities, providing an exciting start to the weekend.
In addition to the warmup party, the PENNY DJ Tower will return, hosting various performers and adding to the overall festival experience. Both PENNY stores at Parookaville will incorporate elements of classic PENNY markets, such as the attractive and sustainable wooden facade.
This year, the Vegan Kitchen will also return, offering a selection of vegan dishes created by the vegan restaurant vhy! from Stuttgart. Festival-goers can pre-order four essential festival items: PENNYlets, PENNY socks, PENNY towels, and the versatile PENNY bucket.
The 24-hour, 2,400-square-meter PENNY festival store will have 20 cash registers, including six self-checkout registers, and around 380 employees. With expected daily customer traffic of around 35,000, the store is well-prepared to cater to the needs of festival-goers.
For those using the PENNY app, there's good news. Users can save money on merchandise and drinks at the Parookaville edition. On Wednesday, PENNY will host a silent party with DJ live sets and 20,000 campers.
With around 225,000 visitors expected at Parookaville this year, PENNY is poised to deliver an unforgettable shopping experience to festival-goers. For more detailed information on PENNY's history at the festival or specific announcements from the festival organisers, additional resources may be necessary.
For media inquiries, please contact PENNY Corporate Communications at Tel.: 0221-149-1050 or Email: [email protected].
- At Parookaville Festival, PENNY will provide an immersive shopping experience, featuring fashion-and-beauty, food-and-drink, home-and-garden, and more.
- The PENNY DJ Tower, a notable feature at the festival, will host various performers and enhance the overall festival experience.
- Festival-goers can pre-order essential items such as PENNYlets, PENNY socks, PENNY towels, and the versatile PENNY bucket.
- For festival-goers interested in the Vegan Kitchen's offerings at PENNY, details can be found on the official PENNY website, and for those using the PENNY app, there are exclusive discounts on merchandise and drinks.
