Explore the Neoclassical-styled residence nestled within The Whiteley's clock tower
In the heart of London, England, a new residence has been launched inside the iconic clock tower of The Whiteley, a mixed-use development that was once the UK's first department store. This four-bedroom apartment, part of The Whiteley’s Designer Collection, is a testament to the seamless fusion of classic architectural significance and sophisticated, modern Italian furnishings.
The Maxalto-designed apartment, a brand under the B&B Italia Group, showcases the neoclassical aesthetic that has been a hallmark of the brand for five decades. This unique residence, nestled within the Grade II-listed building, embodies quiet luxury and timeless Italian design, reflecting both Italian elegance and the architectural heritage of The Whiteley itself.
Key Design Features
The apartment's distinctive spaces are a delight for the senses. The Clock Tower Room, with its soaring 6-meter ceiling heights, offers sweeping panoramic views of London, emphasizing the unique architectural character of the clock tower. A floor-to-ceiling bookcase with top-stitched leather shelving, illuminated by Flos' 'Notambule' pendant lights, stands out as a luxurious and tactile element in this room.
The living room, curved around a 'Xilos' coffee table in glossy Sahara Noir marble, features a Corteccia stone fireplace. The study, on the other hand, is adorned with Maxalto's black oak 'Biblia' bookcases and a 'Pathos' desk topped with Calacatta marble.
The principal suite boasts a Kasia leather headboard, while the dining zone on the private terrace is home to a natural wenge dining table. The terrace also houses natural linen Gio sunbeds, creating an inviting outdoor space.
Honouring The Legacy of The Whiteley
The design of the apartment honours the legacy of Whitleys department store, which was first conceived over 130 years ago to showcase wares from around the world. The design is infused with global design influences, yet grounded in the neoclassical tradition that made the original an icon.
The adjoining Arclinea kitchen features Bianca Eclipsia quartzite countertops, adding a touch of contemporary elegance to the space. The study, with its luxurious furnishings, creates a private retreat for work or relaxation.
The new apartment in The Whiteley's Designer Collection is a sanctuary that harmonizes the classic architectural significance of The Whiteley with sophisticated, modern Italian furnishings, making it a unique and luxurious residence in central London.
The Inside Story
This apartment is part of The Inside Story, a series highlighting intriguing, innovative, and industry-leading interior design. The Whiteley, with its rich history and stunning transformation, provides the perfect backdrop for such a series.
The Whiteley's show apartment, designed by Kelly Behun, offers another fascinating glimpse into the world of contemporary design within this historic building. The Maxalto-designed apartment, with its blend of classic and modern elements, adds another layer to the tapestry of design stories within The Whiteley.
[1] This article is based on the provided bullet points and intended to provide factual information about the Maxalto-designed apartment in The Whiteley's Designer Collection.
The Maxalto-designed apartment, a testament to the seamless fusion of classic architectural significance and sophisticated, modern Italian furnishings, is part of The Inside Story, a series showcasing intriguing, innovative, and industry-leading interior design. This unique residence embodies quiet luxury, timeless Italian design, and global design influences, creating a sanctuary that harmonizes the historical architectural heritage of The Whiteley with contemporary neoclassical aesthetics.
