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A recent survey conducted by the German Institute for Asset Building and Retirement Provision (Diva) has revealed some interesting insights into the investment priorities of Germans. The survey, which asked participants to rank the four goals of security, profitability, liquidity, and sustainability by relevance, found that investment security was the clear leader, followed by profitability, then liquidity, with sustainability ranked lowest.
The survey results indicate that Germans value the preservation of their capital over the potential for gain or ease of access to funds. Sustainability currently has a relatively minor role in their investment decision-making, suggesting that environmental and social considerations are less influential compared to traditional financial priorities for this group.
However, it's worth noting that there are negligible differences between men and women in prioritizing investment criteria. Women place slightly more importance on security in investment decisions, while men tend to focus more on profitability.
Michael Heuser, scientific director of Diva, comments on the survey results, emphasizing the potential for investment options with a sustainability focus to meet both security and profitability goals. Heuser suggests that the financial sector can contribute to politically desired goals by offering such investment options. He also points out that security and sustainability are not mutually exclusive in investment decisions.
The survey results confirm the traditionally conservative investment behavior of Germans, as indicated by Heuser. Concrete investment decisions are driven by factors other than sustainability, according to the survey.
Interestingly, more than half (52.8%) of Germans surveyed by Diva consider sustainability important in their investments. This suggests that while sustainability may not be the primary focus, it is still a significant factor for many investors.
Unfortunately, the provided search results do not contain more detailed quantitative data or year-on-year trends from Diva's survey. For more detailed breakdowns or comparative trends over time, additional data from Diva's full survey reports or direct publications would be required.
It's important to note that no specific investment decisions or companies were mentioned in the survey. The focus was on the priorities and considerations of German investors, rather than specific products or strategies.
In conclusion, the survey by Diva provides valuable insights into the investment priorities of Germans, revealing a strong focus on security and profitability, with sustainability playing a lesser role. However, the importance of sustainability in investment decisions should not be overlooked, as over half of those surveyed consider it an important factor.
The survey findings show that German investors prioritize economic and social policy aspects such as investment security and profitability over other considerations like liquidity and sustainability in their personal-finance decisions. However, it's significant to note that more than half of the German investors surveyed emphasize the importance of sustainability in their wealth-management and investment strategies. This highlights the potential for the finance sector to offer investment options that cater to both security and profitability, while also promoting sustainable living, particularly in the home-and-garden and lifestyle sectors.
