Berlin's inaugural Labubu store opens, marking the city's introduction to this German retailer
In the heart of Berlin, the Alexa shopping center recently played host to an exciting event - the grand opening of the first Labubu store in Germany. Operated by Chinese manufacturer and retailer Pop Mart, this marked an expansion of the brand into the European market.
Hundreds of people waited outside the store, some traveling from Bavaria or Saxony-Anhalt, eager to get their hands on the fuzzy, elvish monster-like characters that have taken the world by storm. The Labubus, with their distinctive "ugly-cute" aesthetic, have gained global popularity, fueled by influencers on TikTok and Instagram.
The Labubus, known for their furry appearance, feature both cute and ugly characteristics. Big, round eyes and sharp teeth add to their unique design, making them both adorable and slightly off-kilter - a perfect blend for social media trend dynamics. This combination has resonated strongly with young consumers and influencers, who find them attention-grabbing and collectible.
Pop Mart's sales soared in 2024, with revenue more than doubling to over $1.8 billion, largely fueled by the Labubu line and its accessory forms like bag and keychain charms. The toys' popularity extends beyond Germany, making Labubu a significant player in the European market.
Cynthia Schlater from Riesa, Saxony, was among the dedicated fans who waited for 14 hours and spent around 500 euros. The shopping center had been preparing for massive crowds for weeks due to the anticipated demand for Labubu plush toys. Some fans even brought their own Labubus with them, adding to the vibrant atmosphere.
Pop Mart plans to open a total of three stores in Berlin, indicating a commitment to the German market. Despite their unusual appearance, the Labubus have become a cultural phenomenon, generating significant interest worldwide. In China, where they have been popular for an extended period, collectors frequently visit stores, contributing to the global hype.
However, some analysts suggest that this craze may be fleeting without deeper narrative or craftsmanship backing the appeal. Only time will tell if the Labubus will maintain their position as a lasting cultural phenomenon or if they will fade away like so many trends before them. One thing is certain - for now, the Labubus continue to captivate the hearts of fans across the globe.
Shoppers at the recently opened Labubu store in Berlin's Alexa shopping center could find deals and discounts on home-and-garden items, lifestyle accessories, and shopping essentials, given that Pop Mart, the store's operator, has expanded beyond the Asian market into Europe. The store, which was the first of its kind in Germany, attracted masses eager to collect the fuzzy, elvish monster-like characters, popularized by social media influencers.
