Arctic clothing brand 66°North redesigns its logo and introduces a daring anniversary collection.
Celebrating its 99th anniversary, Icelandic outdoor brand 66°North unveils the 99-Year Capsule Collection. This limited-edition release pays tribute to the communities that have relied on the brand for nearly a century, while staying true to its roots of crafting technical outerwear for extreme climates.
Exclusive and Limited-Edition Pieces
With only 99 pieces of each item made worldwide, the collection showcases the exclusivity of the drop. Two iconic waterproof shells, the Snæfell Neoshell Jacket and Vatnajökull Softshell Jacket, are reimagined as exclusive anniversary editions.
Core Technical Outerwear
The Vatnajökull Softshell Jacket, primarily black with red stitch detailing, boasts a reinforced visor, an updated hood with “Since 1926” embroidery, and is constructed with Polartec's Power Shield Pro Softshell for lightweight, breathable protection in light rain and varying conditions.
Complementary Pieces
Coordinated Snæfell and Vatnajökull trousers complement the jackets, while a minimalist Dyngja Hoodie and an Anniversary T-shirt, both available in classic colorways named “Walrus” and “Black”, complete the collection.
Balancing Style and Functionality
The capsule retains 66°North’s signature blend of durability suited for harsh environments and contemporary everyday wearability. The collection's street-ready silhouettes wouldn't look out of place in downtown Reykjavik, making it the perfect choice for those seeking versatile outerwear for their adventures.
A Tribute to Icelandic Heritage
The campaign was shot in Reykjavik by Icelandic photographer Anna Maggy, featuring locals to honour the community that has supported the brand throughout its history. The collection's logo is flipped upside down to form a "99", celebrating 99 years of the brand.
Explore the Collection
The full collection of the 99-Year Capsule Collection can be explored at 66°North now. Don't miss this rare opportunity to own a piece of 66°North's history. The capsule is one of the rarest drops by 66°North to date and is available for purchase on the brand’s official website.
The 99-Year Capsule Collection by 66°North, in addition to being a tribute to its longstanding history, also extends to the realms of fashion-and-beauty and home-and-garden, with the introduction of a minimalist Dyngja Hoodie and an Anniversary T-shirt, designed for everyday wear at home. This limited-edition release, comprising exclusively 99 pieces of each item worldwide, delves into the lifestyle sector, offering coordinating Snæfell and Vatnajökull trousers, perfect for complementing the jacket pieces.
